In the following guide we show the 3 best toothpastes in 2019. You will get an overview over all the toothpastes we’ve tested. We have compiled detailed background information and added a summary of customer reviews on the web.

Our aim is to make it easier for you to make a purchase decision and help you find the best toothpaste for you.

You can also find answers to frequently asked questions in our guide. If available, we also offer you interesting test videos. You will also find some important information on this page that you should be aware of when buying the best toothpaste.

Table of Contents

The most important in brief

  • Toothpaste is a paste or gel used to support the mechanical cleaning of teeth. Toothpastes contain cleaning agents, foaming agents or flavourings. They also contain active ingredients that can be used to prevent tooth decay and periodontitis.
  • The world’s first toothpaste was sold in 1907 by Dr. Ottomar Heinsius. The pharmacy in Dresden took up a business idea developed by Colgate at the end of the 19th century.
  • German households invest 368,970,000 euros annually in toothpaste. Each German consumes about five tubes of it per year.

The 3 best toothpastes at a glance

1st place: SNOWW WHITE – coconut activated carbon toothpaste

White teeth after a few applications – whether through coffee, red wine or cigarettes: The coconut activated carbon toothpaste removes any discoloration after just a few applications. This means tooth whitening based on natural activated carbon.

Fluoride-free – Thanks to innovative formula 100% fluoride is renounced – For this you expect a toothpaste with high-quality activated carbon for the teeth – tooth whitening in the natural way, for white teeth.

2nd place: MayBeau – charcoal – natural tooth whitening

Teeth whitening after multiple use. Fresh breath. Strengthening of the enamel. Improvement of gum health.

Activated carbon has the highest absorption capacity and removes impurities. Teeth whitening, enamel strengthening, gum health improvement and refreshment.

3rd place: happybrush – vegan toothpaste

The SuperMint’s super fresh active gel with natural mint oil and xylitol makes your teeth glow while making cerebamide and zinc the perfect toothpaste to remove tartar.

If you like chewing gum, you’ll love the SuperWhite toothpaste because its spearmint taste gives you super fresh breath and the silica formula acts as a natural tooth whitener.

Guide: Questions to consider before buying the best toothpaste

Dental care is very important. After all, well-groomed and white teeth leave a positive impression on the person opposite and are regarded as the ideal of beauty.

The teeth should be brushed at least twice a day. In the following we will tell you which toothpaste is best for this and what is particularly important when choosing toothpaste.

Which toothpaste do I need?

What does the ideal toothpaste look like? Often this question is overestimated, because in the end it depends on regular dental care. A toothpaste can only have a supporting effect.

Toothpaste should provide all-round protection for teeth and gums. Generally it can be said that you are well supplied with a toothpaste which contains fluoride and rather finer cleaning bodies which do not attack the surface of the teeth.


Special toothpastes can be used if problems such as gum recession, sensitive tooth necks or an increased caries tendency occur. The choice should be discussed with a dentist.

What ingredients does a recommended toothpaste contain?

Fluorides remain the most important component of every toothpaste. The purpose of these mineral salts is to protect the enamel and make it more resistant. Surfactants ensure that foam is formed during brushing and that the plaque detaches better from the teeth.

The cleaning bodies are used to remove plaque and discolorations. Please note the information regarding the RDA value.

Additives such as sage or chamomile can ensure that bacteria are reliably removed and that no inflammation of teeth or gums occurs. If the toothpaste contains zinc, it reliably prevents plaque and tartar.

Here is a small overview of the individual RDA values:

RDA-Value Beschreibung Empfehlung
0-20 Very little abrasive Recommended for very sensitive neck of tooth
20-40 Little abrasive Recommended for tooth neck sensitivity
40-60 Medium abrasive Patients with exposed tooth necks are recommended an RDA value below 50.
60-80 highly abrasive People with intact gums should choose a toothpaste with an RDA value below 80.
über 80 Very abrasive Avoid this toothpaste, its use could harm your teeth rather than clean them.

Does the best toothpastes contain fluoride?

Caries can be a great danger to the teeth. Plaque is responsible for the dreaded holes in the teeth. The sugar ingested with food and attached to our teeth provides the plaque bacteria with the necessary nutrients.

If the toothpaste contains fluoride, it can be fought against. Fluoride supplies the teeth with minerals and makes them less vulnerable to damage. Fluoride also has antimicrobial properties and can inhibit inflammation.

If you want to prevent caries, toothpastes containing amine fluoride, sodium fluoride or tin fluoride are particularly suitable.

Are gluten-free toothpastes also available?

Those who have to pay attention to a gluten-free diet should not ignore the package inserts of cosmetic products. Toothpastes can contain some active ingredients from cereals, which could harm people with gluten intolerance.

If you are affected, avoid products containing ingredients such as barley-based Hordeum, Avena, which is made from oats, or wheat-based Triticum.

Are my teeth sensitive?

If your teeth react when they come into contact with sweet, cold or hot things, the sensitive teeth should be spared. Therefore, when choosing the right toothpaste, you should make sure that it causes as little abrasion as possible and therefore contains only a small number of cleaning bodies.

Exposed tooth necks or cracks in the teeth should be protected with a toothpaste with low abrasion. Incidentally, the wrong technique for brushing teeth is often the cause of this type of discomfort.

Do I want whiter teeth?

Discoloration of the teeth is unattractive. Many people therefore want whiter teeth. Toothpastes that contain whiteners can be more or less helpful here.

So-called abrasives remove discolorations. These small cleaning bodies sand the teeth. The process can be compared with sandpaper, which glides over the rough surface and smoothes it with varying intensity.

The success of these whitening tooth creams is limited. With some products, a supposed success can actually be determined and the teeth appear whiter.

However, this success does not last long. The desire for white teeth is often associated with tooth damage, which is caused by too aggressive cleaning bodies that literally sand down the tooth surface.

Whitening toothpastes are only recommended if the enamel is intact.

But also pay attention to the RDA value when buying. This indicates how coarse the grinding particles contained are. The value is often between 80 and 90. For daily use, a lower value of around 40 should be chosen.

Can toothpaste help with bad breath?

Bad breath has a cause. Tartar or plaque are usually responsible for bad breath. Here you can make use of the antibacterial effect of toothpastes with fluoride or zinc.

charcoal toothpaste

Especially towards the partner a strong bad breath can be very unpleasant.

If bad breath does not disappear despite intensive oral hygiene, this may be due to physical illnesses. This should be clarified by a doctor.

Decision: What types of toothpaste are there and which one is right for you?

Basically one can distinguish between four different types of toothpaste

  • Universal toothpaste
  • Toothpaste for children and babies
  • Sensitive toothpaste
  • Toothpaste with whiteners

What is Universal toothpaste and what are the advantages and disadvantages of Universal toothpaste?

Normal teeth without any abnormalities are treated with a universal toothpaste all around.

The active ingredients care for teeth and gums, counter caries and often also have a freshness function, similar to a mouthwash. Fluoride should be contained for targeted caries prevention.

  • Large variety of products
  • All-round protection for teeth and gums
  • Mouthwash can often be saved
  • Big differences in quality and price
  • Not every toothpaste contains fluoride
  • No targeted protection for dental problems


What is toothpaste for children and babies and what are its advantages and disadvantages?

These toothpastes have been specially developed for the first targeted dental care. The different products are divided according to age groups. It is important to slowly introduce the children to dental care and to use only a small amount of toothpaste.


The right toothpaste is also essential for children.

Toothpastes containing fluoride are also recommended for children. It is important to supervise the little ones during oral hygiene so that the toothpaste is not swallowed.

  • Oral hygiene ensured from the start
  • Milk teeth are protected against caries
  • Large product selection, graded according to age groups
  • Frequently offered with chewing gum or fruit flavour
  • induced to swallow
  • Supervision necessary

What is Sensitiv toothpaste and what are the advantages and disadvantages of Sensitiv toothpaste?

If you have sensitive teeth, you should use Sensitiv toothpaste. If the tooth necks are exposed, the teeth become vulnerable to external stimuli. Many universal toothpastes and primarily toothpastes with whiteners would be much too aggressive and would further damage the tooth.

A gentle toothpaste is necessary to properly care for sensitive teeth. It should also be avoided to press on too much when brushing and to use a toothbrush that is too hard.

  • Gentle care for sensitive teeth
  • Often contain fluorided
  • Often contain other active ingredients to strengthen the tooth enamel
  • Prices are often slightly higher
  • No whitening effect given
  • Discolourations can usually not be removed

What is toothpaste with whiteners and what are its advantages and disadvantages?

Toothpastes with whiteners remove superficial discolorations on the teeth and make them appear whiter by a few shades. The teeth are cleaned thoroughly, but often damaged by aggressive cleaning agents.

Some of these toothpastes also use the dye Blue Covarine, which makes the teeth appear whiter for a short time. Black toothpastes based on activated carbon are currently fashionable.

You have a lot of possibilities to whiten your smile.

  • Teeth are thoroughly cleaned
  • Discoloration is removed
  • Teeth often become whiter by a few nuances
  • Aggressive cleaning bodies can damage the teeth
  • Microparticles must not be swallowed.
  • Effect usually not of long duration

Which toothpaste should I use during pregnancy?

Hormones often go crazy during pregnancy. This can also be seen in changes to the teeth and gums.

It can happen that teeth bleed more frequently when brushing and caries is more common. The toothpaste should always contain fluoride so that the teeth are supplied with minerals and the tartar is hardened.

In order to strengthen the teeth during pregnancy, mouthwashes with fluoride or special gels can be used as a supplement to daily dental care.

Do children need their own toothpaste?

This is advisable in any case, because the universal toothpastes for adults usually have a high fluoride content. What is useful for adults to care for and protect their teeth can even be dangerous for children.

Children’s toothpastes contain only small amounts of fluoride. An overdose can lead to white or brown spots on the teeth or even to fluoride poisoning. Not more than 0.07 milligrams of fluoride should be ingested per kilogram of body weight.

Children’s toothpastes do not contain zinc. In Universal toothpastes for adults, zinc is used to fight tartar and plaque. If zinc is overdosed with children, a weakening of the immune system can be the result.

Purchase criteria: Based on these factors you can compare and rate toothpaste

In the following we would like to show you which factors you can use to compare and evaluate toothpaste. This will make it easier for you to decide whether a particular toothpaste is right for you or not.

In summary, this is:

  • Ingredients
  • fluoride content
  • attrition
  • Number of grinding wheels
  • Own expectations


Before buying, it is worth taking a look at the ingredients. Some ingredients should be contained in toothpaste. In order to clean the teeth mechanically, cleaning bodies are necessary. These are available in different forms, based on slurry chalk, marble powder or silicate compounds.

The RDA value indicates the concentration of these abrasion particles. If you have sensitive teeth, pay attention to a low RDA value.

Foaming agents are necessary for the toothpaste to distribute well in the oral cavity and to remove the food components from the teeth. To ensure that the rest of the plaque is rinsed off well, additional wetting agents are used.

Foaming agents have an antiviral and antibacterial effect, but can also cause irritation or allergies. A frequent foaming agent is sodium lauryl sulphate.

To prevent the toothpaste from drying out after opening, humectants are needed. Usually the sugar substitute sorbitol is used. The substance is generally not a health hazard, but should not be used if you suffer from sorbitol or fructose intolerance.

Fluoride Content

The importance of fluoride has already been discussed. High-quality toothpastes have a high fluoride content. This has the advantage that the teeth are protected and acids and bacteria can harm them less.

The fluoride content is expressed in “ppm”. This value is especially important when you choose the right toothpaste for children. The fluoride content of these special products should be as low as possible.

For toddlers, about 500 ppm is appropriate. Children up to the age of 12 should receive toothpastes with a fluoride content not higher than 1,450 ppm.


Abrasion is also an important purchase criterion. If your teeth are particularly discoloured and you are a heavy smoker or drink a lot of coffee or red wine, unattractive discolourations will appear over time, which conventional Universal toothpastes often do not combat adequately.

The strength of the abrasion depends on the number of plaster bodies contained. As a rule, healthy teeth are not sensitive to this abrasion. Persons with sensitive teeth should pay attention to the instructions on the packaging or play it safe with the purchase of a Sensitiv toothpaste.

Number of grinding wheels

Grinding tools, such as silicic acid or chalk, can cause long-term damage to teeth, especially if they have already been attacked.

Nevertheless, a good toothpaste does not do without grinding wheels if deposits are to be reliably removed. However, if too many grinding wheels are present, the tooth enamel will be attacked.

The RDA value provides information about the number of grinding wheels. If this value is around 40 to 50, the toothpaste is also suitable for sensitive teeth. Values between 60 and 80 are also acceptable for the care of healthy teeth.

Care should be taken with values between 150 and 200. Although these pastes usually promise particularly white teeth, they can also damage the teeth.

Own expectations

Last but not least, the toothpaste should be chosen according to your expectations of the product. You should not be guided by the promises of many manufacturers.

Bright white teeth are usually associated with high RDA values. Damage to the enamel is usually more likely than lasting whiter teeth.

Some toothpastes promise not only to clean the teeth, but to provide them with a new layer of enamel at the same time. There is no scientific evidence for this claim so far.

Cheap toothpastes can clean the teeth usually well and are completely sufficient with it. For special requirements and special problems with teeth and gums, the dentist should be consulted.

The dentist can recommend suitable toothpastes and help you to make the right choice.

Trivia: Facts worth knowing on the subject of toothpaste

The way to clean teeth

Probably we could already bring some light into the darkness and make it easier for you to choose the right toothpaste. Thorough oral hygiene is not possible without toothpaste.

However, the different products should not be overestimated. Healthy teeth can usually be adequately treated and cared for with a conventional toothpaste.

best toothbrush

Learn important facts about toothpaste at a glance.

Daily tooth brushing, combined with the right brushing technique, ultimately ensures that dirt and deposits are removed and caries has no chance of damaging your teeth.

Oral care completely out of the ordinary – curious toothpastes

Most toothpastes are white or have red and blue stripes. Black toothpastes are currently very popular. They contain activated carbon, an active ingredient that is used especially for diarrhoeal diseases and is an effective antidote.

Activated carbon has a particularly large surface and can bind other molecules to itself. You can imagine the structure like a sponge. In this way bacteria can be bound in the mouth.

However, activated carbon cannot distinguish between harmful and useful substances. This is why toothpastes of this kind are viewed critically. Scientific studies are still lacking.

Toothpastes with a vitamin content are also a novelty on the market. This is to prevent a widespread lack of vitamin B12. Our body cannot produce the vitamin called cyanocobalamin itself and it is necessary to consume it through our daily diet.

If the vitamin is contained in the toothpaste, it can be absorbed particularly effectively via the oral mucosa. Studies have already shown that this “vitamin boost” in toothpaste actually increases the vitamin B12 status in the body.

Toothpaste is an everyday cosmetic article, but can also become a pure luxury. Toothpastes with gold particles are said to have antibacterial and anti-inflammatory properties. You will have to spend up to 100 euros on a tube of this noble oral care.

Studies must be carried out over a longer period of time and are therefore not to be expected in the next few years.

Make your own toothpaste – is that possible?

If you make your own toothpaste, you don’t have to worry about the ingredients. A few simple ingredients can be used to make a caring toothpaste. For this you need sodium bicarbonate, coconut oil, stevia and essential mint oil.

Sodium acts as an abrasive and has a light whitening effect. The antibacterial properties of coconut oil counteract caries-causing bacteria. Stevia brings sweetness without remorse and the mint oil provides fresh breath.

First, the coconut oil is melted and mixed with three tablespoons of sodium bicarbonate. About ten to twelve drops of mint oil are added. The amount of stevia varies depending on how sweet you like your toothpaste. After the ingredients have been mixed, a creamy paste is formed, which, hermetically sealed, lasts for several weeks.

Toothpaste not only for your teeth

Toothpaste is not only an indispensable aid for oral hygiene, but also a versatile household remedy on everyone’s lips. You can get rid of the annoying smell of garlic or fish by washing your hands with toothpaste.

If the CD is scratched, it can no longer be played as usual. Rub the CD with toothpaste and remove the residues with a soft cloth. The CD should now run as usual.

Beginnen lästige Insektenstiche zu jucken, hilft Zahnpasta, direkt auf den Stich aufgetragen. Auch Kalkablagerungen an Wasserhähnen können durch den Auftrag von Zahnpasta entfernt werden. Für den Auftrag kannst du eine ausgediente Zahnbürste verwenden.

Further literature: Sources and interesting links






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Dr. Kim Schreiber

Published by Dr. Kim Schreiber

I'm a specialist in the medical specialty of andrology. I help patients with men's health problems all over the world. This is my life's work. Nobody should struggle with the problems related to impotence. I write on my page about all health-relevant topics and hope to help people to a better life through this way.

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